Influencer Rate Calculator

How much to charge with 1,000 followers?

$10 – $50 per post. At 1k followers you're in early nano territory. Most brands won't approach you yet, but you can pitch local businesses and offer package deals (post + story) to build your media kit.

How much to charge with 5,000 followers?

$25 – $100 per post. With 5k followers and good engagement you're a valuable nano-influencer. Focus on niche relevance over follower count when pitching — a 7% ER at 5k beats a 1% ER at 50k for most brands.

How much to charge with 10,000 followers?

$50 – $150 per post. 10k is a milestone that unlocks the Instagram link-in-story feature and signals credibility to brands. Standard rate is roughly $100 per post at average engagement — go higher for finance, tech, or beauty niches.

How much to charge with 25,000 followers?

$100 – $300 per post. You're firmly in micro-influencer territory. Brands in your niche will start reaching out. Don't go below $100 per post — your audience is engaged and valuable.

How much to charge with 50,000 followers?

$150 – $500 per post. At 50k you can command real rates. A Reel typically earns 20–30% more than a feed post. Story rates are 30–40% of feed post rates per slide.

How much to charge with 100,000 followers?

$500 – $1,500 per post. Six-figure follower counts put you in mid-tier territory. Brands budget $1,000–$2,000 for this range in standard niches, more in finance or tech. Start negotiating multi-post packages.

How much to charge with 500,000 followers?

$3,000 – $8,000 per post. Mega-influencer range. Brands expect exclusivity clauses and detailed reporting. Usage rights (whitelisting) adds 25–50% on top of your base rate.

How much to charge with 1 million followers?

$8,000 – $20,000+ per post. Celebrity tier. Most deals are negotiated through management or MCNs. Long-term brand ambassadorships and retainers become the primary revenue model.

How much should I charge per sponsored Instagram post?

A common baseline is $100 per 10,000 followers — but that's a starting point, not a rule. Your niche, engagement rate, content type, and exclusivity terms all affect the final number. Nano-influencers (under 10k) typically charge $50–$150 per feed post, while mid-tier accounts (100k–500k) can command $1,000–$4,000. Use your engagement rate as a multiplier: a 7% ER justifies charging significantly more than someone with the same follower count at 1%.

What is CPM and how does it affect influencer rates?

CPM (cost per thousand impressions) is how brands think about ad spend. For influencers, typical CPM benchmarks are $5–$15 for Instagram, $3–$8 for TikTok, and $10–$30 for YouTube — but high-engagement accounts in premium niches (finance, tech, B2B) regularly command 2–3× these rates. To estimate your CPM, divide your rate by your average post reach (not followers) and multiply by 1,000.

Do niches affect how much I can charge?

Significantly. Finance, tech, and B2B audiences have higher purchasing power, so brands pay more to reach them. A finance creator with 50,000 followers can often charge 50–70% more than a lifestyle creator with the same audience size. Beauty, fitness, and fashion fall in the middle. Entertainment and gaming typically command lower rates because the audiences skew younger with less disposable income.

Should I charge differently for Stories vs. Feed Posts vs. Reels?

Yes — content type matters. Feed posts and Reels are permanent and indexable, so they carry more long-term value for brands and command higher rates. Stories are ephemeral (24 hours) and typically priced at 30–40% of a feed post rate per slide. A bundle deal (e.g., one Reel + 3 Stories) is common in brand partnerships and usually gives both sides better value than pricing content types separately.

How does engagement rate affect my rate card?

Engagement rate is the single strongest signal of audience quality. An account with 2% ER is essentially delivering half the active audience of one with 4% ER at the same follower count. Smart brands and agencies apply ER multipliers when evaluating creators — which is why our calculator weights ER as a key input. If your ER is above 6%, you should be charging at a significant premium.

What should I include in a brand pitch or media kit?

Your media kit should include: follower count and growth trend, engagement rate (with screenshots), audience demographics (age, location, gender), niche and content focus, past brand collaborations with results, and your rate card. Keep it to 1–2 pages. Use the 'Copy Rate Card' button in this calculator to generate a formatted rate card you can paste directly into your pitch email.

When should I negotiate vs. stick to my rate card?

Treat your rate card as your floor, not your ceiling. For first-time partnerships with a brand, stick close to it. For repeat collaborations, volume deals (multiple posts), or long-term ambassadorships, negotiate up — exclusivity clauses, usage rights, and whitelisting permissions all command premiums of 25–100% on top of base rates. Never discount more than 20% without getting something in return (better credit, more creative freedom, or guaranteed future work).